1. Fairness and accuracy: EE materials should be fair and accurate in describing environmental conditions, problems, and issues, and in reflecting the diversity of perspectives on them.
1.1     Factual Accuracy
1.2     Balanced presentation of differing viewpoints and theories
1.3     Openness to inquiry
1.4     Reflection of diversity

2. Depth: EE materials should foster an understanding and appreciation of environmental concepts, conditions, and issues, as appropriate for different developmental levels.
2.1    Focus on concepts
2.2    Concepts in context
2.3    Attention to different scales

3. Emphasis on skills building: EE materials should build lifelong skills that enable learners to address environmental issues.
3.1    Critical and creative thinking
3.2    Applying skills to issues
3.3    Action skills

4. Action orientation: EE materials should promote civic responsibility, encouraging learners to use their knowledge, personal skills, and assessments of environmental issues as a basis for action.
4.1    Sense of personal stake and responsibility
4.2    Self-efficacy

5. Instructional orientation: EE materials should rely on instructional techniques that create an effective learning environment.
5.1    Learner-centered instruction
5.2    Different ways of learning
5.3    Connection to learners’ everyday lives
5.4    Expanded learning environment
5.5    Interdisciplinary
5.6    Goals and objectives
5.7    Appropriateness for specific learning settings
5.8    Assessment

6. Usability: EE materials should be well designed and easy to use.
6.1    Clarity and logic
6.2    Easy to use
6.3    Long lived
6.4    Adaptable
6.5    Accompanied by instruction and support
6.6    Make substantiated claims 
6.7    Fit with state or local requirements